On Friday, another one bit the dust. As Snap’s shares plunged following disappointing results, it became clear that the myth that a feisty young challenger to Facebook could topple the social media giant from its perch was just that – a myth.
Of course, the company behind Snapchat is still a very impressive young business, building an audience of 173 million mostly young daily users in just five years and changing the way they communicate, in fun and inventive ways.
But its future as an independent company looks uncertain, with talk of it being swallowed up by Google or another web giant.
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