Doesn’t it feel like most people are falling a little too much in love with automation just because it’s faster and easier?
Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results?
Can a bot truly be effective at replacing human interaction?
We wanted to see the best way to build an engaged audience on Instagram, so we decided to test outbound automation against human engagement — and see which one got better results.
What Do We Mean By Engaged Audience?
An engaged audience contains people who actually care about what you post.
What’s the point in running up a large follower count if the people on that list don’t engage with your content?
It’s easy to artificially inflate your follower numbers, which is impressive at a superficial glance — but it doesn’t indicate that your content actually has any impact.
An engaged audience contains followers who like your posts, comment when you add something, and respond to your comments. It’s about creating a loyal following that opens up conversation and opportunity for all parties involved.
I teamed up with Fouad Tolaib, Founder of Jolted, to develop the framework for the experiment.
We had two initial hypotheses:
- The automated account will have more followers. A bot’s ability to reach more people would be more seamless than a human’s.
- Automation currently isn’t sophisticated enough to be as effective at connecting with an audience peer-to-peer.
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